Renowned for its motorcycle-inspired jackets, in recent years Belstaff has reinvented itself as a fully-fledged British luxury label. Signing up David Beckham – a long-time biker, general petrolhead and self-confessed fan – to star in the brand’s new spring/summer 2014 menswear campaign, is without doubt a masterstroke for them. Then they get the iconic photographer Peter Lindbergh to do the shoot for the ad campaign in Buckinghamshire. This campaign has class written all over it. I love Beckham as a model, I like his Breitling campaign and the pictures that Lindbergh has produced for this campaign are just astounding. I like David Gandy too, I like his more muscular looks than the skinny models that so often dominate. Ultimately though he as a model first. Beckham has a life, a history and he has grown into modelling. First and foremost he is Beckham, a man who fronts ad campaigns but a man who runs football teams, he is brand Beckham and he is good. Hell, I want to buy a Belstaff jacket and I can’t even ride a motorbike!
Not only is he fronting this ad campaign he is also collaborating with the brand for a new collection, Beckham for Belstaff, which will feature “reviving luxury moto classics”. The range will hit shelves in March 2014 in a move that reminds me of his wife’s ad campaign for the Range Rover Evoque, where she played a part in facets of the interior design of the Evoque. Visit Belstaff.co.uk